Savile Row announces exciting new Concours for 2022

LONDON (November 2021) – The Pollen Estate is delighted to announce a new exhibition on Savile Row with Hothouse Media, the revered publishing house specialising in automotive and luxury lifestyle. The exhibition details the time-honoured partnership between tailors from the Row and classic car manufacturers, prefiguring the Concours on Savile Row which is currently planned to occur in June 2022. Taking place at The Service, 32 Savile Row, viewers will be able to visit the exhibition from 13th November to December 2021.

Savile Row tailors have a historic relationship with the automotive industry, from driving suits, to driving jackets and even car interiors. What propels this relationship are the attributes that the collector car world and custom tailoring share: craftsmanship, beautiful design, high quality materials, attention to detail, and very discerning customers. The exhibition will highlight these shared qualities by featuring disciplines intrinsic to the process of creation, such as weaving, leatherwork and woodwork.

Within the exhibition, a selection of tailors will display previous collaborations with automotive manufacturers. Some of the tailor and vehicle partnerships that will be displayed include:

  1. Cad & the Dandy X Bahrain Mclaren, driving jacket made from a wool and cashmere blend.
  2. Dege & Skinner X Bentley, bespoke driving coat made from pure cashmere. 3. Huntsman’s X Marc Newson, driving suit when he raced the Mille Miglia.
  3. Henry Poole & Co X Range Rover, 50 years celebration of Range Rover with a grey black dogs tooth + Tuscan blue window check lambswool.
  4. Norton & Sons X Lotus, a bespoke driving jacket available exclusively to customers of the Lotus Evija hypercar.

A collection of artworks from Historic Car Art in a range of mediums such as art, prints, posters, and photography will also be exhibited in The Service.

Julian Stocks, Property Director of the Pollen Estate, said of the exhibition, “We are delighted to share this exhibition with visitors to the Row, giving an insight into the significant relationship between Savile Row tailors and luxury car manufacturers.”

Geoff Love, the Managing Director and Co-founder of Hot House Media, says that “We’re thrilled to be partnering with the Pollen Estate and working alongside the Savile Row tailors and car manufacturers with this unique exhibition. It reveals the meticulous work behind the bespoke experience that consumers receive on Savile Row”.

The exhibition acts as an introduction to the Concours on the Row in June 2022. Viewers will be able to visit the exhibition, located in The Service, on 32 Savile Row, from 13th November to December 2021, between 8:30am – 4:30pm daily.



The Pollen Estate owns 45 buildings in East Mayfair including the significant majority of both Cork Street, the London home of modern and contemporary art, as well as Savile Row, the global centre for luxury bespoke menswear tailoring.


Hothouse Media was born from the desire of its two founders, Geoff Love and David Lillywhite, to celebrate the best of the classic and collector car world through print, digital, and live event platforms.


Ian Meiers and James Sleater, two ex-bankers, established Cad & The Dandy in 2008. Despite having no prior expertise in tailoring, they chose to launch a tailoring business since they both had family links to the couture industry.


Dege & Skinner, founded 1865, is well known for business suits, overcoats, and professional attire; however, are frequently asked to create more relaxed leisure clothing, as well as equestrian clothing such as riding and hunting coats, and a variety of more unusual pieces such as opera capes and smoking jackets.


Huntsman, founded 1849, has long been proud of its rich history and reputation as one of Savile Row’s greatest and most imaginative tailors. For years, the Huntsman suit has represented honesty, perfection, and quality; characteristics that are sought after to maintain in their tailoring today.


Founded in 1806, the Poole family has happily served customers since James Poole started manufacturing military uniforms during the Napoleonic Wars. They continue to offer bespoke services, which represents all that is great about British tailoring.


Walter Charles Norton established Norton & Sons on the Strand in 1821 as a tailor for men working in the City. They ultimately made their way to savile row as their clientele grew.


Historic Car Art has been operating from it’s rural Derbyshire base since 2004. A business built over time from a passion for art, cars, automotive history and the racing exploits of drivers and manufacturers combined.


Walker Drummond | Casey Conduct

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