Tailor JP Hackett gets charged up for Concours on Savile Row with Formula E

Visitors to Concours on Savile Row (May 22-23, 2024) will get a taste of the sizzling world of electric motor racing at tailor JP Hackett. The famous central London tailor will be hosting the Formula E GEN3 at the event.

Say hello to the Formula E GEN3 – the world’s fastest, lightest, most powerful and most efficient electric race car, specifically designed and optimised for street racing.

It features a disruptive aesthetic inspired by the aerodynamic form of a fighter jet, designed to challenge the conventions of motor sport. It is the world’s most efficient race car, generating up to 50 percent of the energy it uses in a race through regenerative braking. It boasts 350kW of power, delivering breath-taking speeds on streets in some of the world’s most iconic cities, including Tokyo, Mexico City, Berlin and London.

The GEN3 sets a new standard: it is the world’s first net zero carbon race car in the world’s first net zero sport, showcasing cutting-edge technology that can be directly transferred into the latest road vehicles. Software engineering is now a key battleground for performance gains, with upgrades delivered directly to the advanced operating system.

Those visiting Hackett during the two-day Concours on Savile Row will be able to experience the rush of Formula E themselves; a simulator will be set up in store for those willing to feel the rush.

JP Hackett London is known for its excellence in craftsmanship and a distinction for detail. Its story starts in 1983, when Jeremy Hackett opened his first store selling second-hand clothes on the King’s Road, Chelsea. It was here where he began creating his own garments, by merging traditional styles with contemporary cuts – perfect for those seeking Savile Row expertise without the associated cost. Inspired by quintessential British menswear, Hackett specialises in classic English tailoring for the modern man. Today, the brand boasts more than 1000 points of sale across the globe, and offers a range of products and services including bespoke, made-to-measure and personal-tailoring services, available at 14 Savile Row.

For Concours on Savile Row, JP Hackett will be demonstrating its collaboration with shoemaker Cheaney, and there will also be a Tuesday-night dinner for VIP guests. Throughout the two days, a sushi chef will be on hand to offer cuts that are as tasty as the garments seen in the tailor itself.

For more details on Formula E, head here. For more details on JP Hackett, head here.