Concours on Savile Row Concours on Savile Row
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Chopard

Founded by Louis-Ulysse Chopard in 1860, Chopard became renowned for innovative design and timing precision. The Scheufele family took over in the 1960’s, and Chopard remains one of the last family-run watchmaking and jewellery companies in Switzerland. Karl-Friedrich Scheufele is Co-President of Chopard and responsible for their watch division. A passionate classic car collector, Karl-Friedrich forged one of the most enduring and successful partnerships in motor sport with their sponsorship of the Mille Miglia. The Mille Miglia began in 1927 as an open-road endurance race starting in Brescia, Italy and traveling to Rome and back, going through places like Ferrara, Cervia, San Marino, Sienna, and Parma – covering 1,000 miles. Today the Mille Miglia is a retrospective of the original race that ran for 24 editions up until 1957. Each year Chopard creates a much anticipated limited edition watch to celebrate the Mille Miglia. The 40th edition of this famous race will take place during the 2022 Concours on Savile Row.

Website: Chopard

The cars

Historic race cars, classic supercars, iconic sports cars and GTs, electric hypercars and future concepts… just a few of the genres that will be displayed at Concours on Savile Row.

None will be the sort of car you’ll see on the street or even at a typical car show. Many have age-old connections with Savile Row, some haven’t been seen for decades, others will never have been seen in public before.

All will be spectacular.

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Savile Row tailors

The tailors

There have been tailors on Savile Row since 1803, and they’ve clothed kings, princes, heads of state and celebrities ever since.

It was on Savile Row that Henry Poole invented the dinner jacket or tuxedo for Edward VII in 1860. Much more recently, the Row has featured in the Kingsman movies.

Now tradition meets cutting edge design, and at the Concours on Savile Row you’ll be able to see historic patterns, current designs and fascinating cutting rooms.

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